The Aflac Duck
Bring the Aflac Duck to life on social media one post, reply, and viral moment at a time. My role was to lead real-time community engagement during high-stakes college sports moments, fueling fan energy and spotlighting Aflac’s partnerships with top teams and coaches.
I brought the brand to life during major college sports moments through real-time interaction, witty commentary, and fan-first responses across platforms including Instagram, X (Twitter), Facebook, and TikTok. My work focused on high-impact campaigns, including March Madness with the South Carolina Gamecocks and Coach Dawn Staley, where I engaged fans during key wins and cultural moments in women’s basketball. During college football season, I drove engagement around the Aflac Kickoff Game and key matchups featuring talents like Coach Prime (Deion Sanders) and Nick Saban, creating on-brand, sports-savvy content that resonated with diverse fanbases. From live reactions to milestone plays to playful banter with fans and sports media, I ensured the Aflac Duck stayed culturally relevant and deeply embedded in the college sports conversation.